How content marketing helps business

How content marketing helps your business make money

How content marketing works

When you have a good content strategy in place and create content that answers your ideal customers’ questions and provides value for them, you can become a resource for them.

Content Marketing Sales Example

Let’s pretend that you teach a calligraphy course, and your Ideal Customer wants to learn how to use calligraphy to create beautiful wedding invitations.

  • Your Ideal Customer watches the video or reads the blog post and is inspired and wants to be able to do this for their wedding but doesn’t know how to start.
  • You offer an opt-in or calligraphy starter’s guide on your blog post to help them learn how to get started. Your content (blog post or video) brought in a lead when they requested that opt-in.
  • Now, let’s take it a step further and pretend you have a course on Wedding Invitation Calligraphy; at this point, all you need to do is let your new Ideal Customer know that’s an option.
  • They’ve watched your video or read your blog post; they like what they see, and you’re becoming an expert in their eyes.
  • They’ve requested your Calligraphy starter guide opt-in and have learned how to make a few letters or gotten a guide that tells them the best tools to use for Calligraphy, and at this point, they’re ready. They want to learn more.
  • They’re excited, and because you’ve helped them this much, they’re more likely to decide to take your course instead of someone else’s course.

Content Marketing works by serving, not pressuring your audience

When you focus on content marketing, you serve your audience rather than applying high-pressure sales tactics. Most people don’t want to deal with high-pressure sales, nor do most want to sell that way.

Do you want even better results from your content?

The absolute best way to use content marketing to grow your business is to pair your content with SEO or search engine optimization.

You want to use SEO as the outer layers of your content.

  • SEO — Start with SEO keyword research to help determine what content you’ll create. You want to look for keywords your Ideal Customer is searching for that your blog or website can rank for; I teach exactly how to do this in my SEO classes. You want to start with a keyword that you can rank for and create a great website page, video, or blog post using that keyword as the main topic.
  • Content — Your content is written 100% for your Ideal Customer, not the search engine. As we discussed earlier, you want to provide value, answer questions, and be helpful.
  • SEO — Then, you want to do your SEO work on your website page, blog post, or video. You want to use your keyword in your Title Tag, Meta Description, photo or video name, copy, header tags, and URL so that Google understands that your page, post, or video is about that keyword.



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