How to use SEO Content to Find Buyers and Sellers

Learn how to find Real Estate buyers and sellers with content marketing

How to start using SEO Content to find buyers and sellers

You’ll want to take a strategic approach with your SEO work and pair it with content marketing for maximum results.

Determine what type of content you’re creating

Will this be a blog post or a website page? Are you going to repurpose it for Social Media or share it in your email? Once you know where you’re going to use the content, it’s easier to move on to the next steps.

Start by brainstorming the topics you might cover in this blog post or on this website page.

  • Who is it for?
  • What questions do they ask?
  • What information do they need from you?
  • What information do they want from you? (Note, what they need and want aren’t always the same, you have to give both)

Now, rather than writing the content, let’s take a step back and focus on the SEO foundation of this piece.

I want you to do a bit of research. Go to Google and start typing in things related to the terms or ideas you’ve brainstormed. What questions are people asking?

Now, my friend, you’re ready to find Buyers and Sellers through your website.

You’ve used SEO research strategies to choose the perfect topic to write on and the keyword to use for your optimization. You’ll want to write your content and provide the information your potential buyer or seller needs from you. Don’t worry about how often you use your keyword just yet. I want you to focus more on writing great content and providing value for your reader.

Now it’s time to optimize your new content so that Google understands it better.

You’re almost there. You’ve done your research, chosen a topic you know your potential buyer or seller is interested in, you’ve chosen a keyword you can rank for, and you’ve written a great piece of content. You have one more step to take to help Google show it to as many people as possible, and that’s to do the actual SEO work on your content.

You have to do all three parts to get the results from SEO and Content

SEO research to determine topic & keyword



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